I'm a researcher and strategist with 15+ years experience in agencies and launching new ventures. I'm at my best and most happy working with creative and conceptual ideas. My work involves cultural insight and strategic foresight for clients to design brands, products, and services.

I grew up in a quiet and magical part of Wales. I studied visual and critical theory in London. I worked globally before moving to Shanghai, where I am based. When I was a child I liked books, design, music, and learning. In my free time I still do.